Custom plugins
Business logic packaged as a standalone plugin, so it survives theme changes and redesigns.
Custom Plugin Development The feature you need,
The feature you need,
built right.
When no plugin does exactly what you need — or five plugins almost do — I build one that fits. Secure, documented and written to WordPress standards.
Plugin development
Functionality that fits
Stacking generic plugins to cover a business need usually ends in conflicts, slow pages and features nobody asked for. A custom plugin does one job well, keeps your logic independent from the theme and stays under your control — built with security, performance and maintainability first.
A good fit if you
- Rely on a stack of plugins that almost does what you need
- Need custom content types, workflows or admin screens for your team
- Want to expose or consume data through the WordPress REST API
- Need to extend a third-party plugin without hacking its code
- Have a legacy plugin that needs a security review or a rewrite
What's included
Content modeling
Custom post types, taxonomies and fields that match how your content is actually structured.
Admin tools
Settings pages, dashboards and bulk actions that save your team time inside wp-admin.
REST API endpoints
Secure custom endpoints for apps, front ends and external services, with proper permissions and validation.
Extending plugins
Add-ons built on the hooks of plugins you already use — forms, SEO, e-commerce — instead of editing their code.
Security by default
Sanitized input, escaped output, nonces and capability checks on every action, following WordPress coding standards.
How we work
Scope
We define exactly what the plugin must do — and what it shouldn't — so you get a clear estimate up front.
Build
Development in a staging environment under version control, with async progress updates you can review at your pace.
Test & review
Testing against your theme and plugins, plus a security and performance review before anything goes live.
Deploy & document
Deployment, usage notes for your team and developer documentation, so the plugin is easy to maintain.
Tools & stack
- WordPress
- PHP
- JavaScript (ES6+)
- React
- REST API
- WP-Cron
- MySQL
- MariaDB
- Composer
- npm
- Webpack
- Git
- WordPress Coding Standards
Frequently asked questions
Why a custom plugin instead of an existing one?
If an existing, well-maintained plugin solves your problem, I'll tell you — that's often the best option. A custom plugin makes sense when you need specific logic, want to replace several plugins with one, or can't afford the bloat and risk of features you don't use.
Why not put the code in the theme?
Functionality that belongs to your business — content types, integrations, workflows — should not disappear when you change your design. Keeping it in a plugin makes your site easier to redesign and maintain.
Who owns the code?
You do. The plugin is yours, delivered under version control with documentation, so any developer can pick it up later.
Can you fix or extend a plugin someone else built?
Yes. I can review existing custom plugins for security and performance issues, then fix, refactor or extend them.
Will it keep working after WordPress updates?
Plugins are built on WordPress APIs and hooks rather than workarounds, which keeps them stable across updates. If you want, I can also maintain it as part of a support plan.
Let's talk Describe your
Describe your
feature
Tell me what you need the plugin to do and how your site works today. I reply within 24 hours.